![]() Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage-from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Nowadays Philip Kotler states that a service is any act or performance that one party can offer to another that is essentially intangible and does not. Kotler, Philip, Armstrong, Gary (2004) - Principiile marketingului. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. Taken from the direct marketing, the direct communication techniques permit a. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. by 'the phrase â a new approach to marketingâ is. Learn how to create value and gain loyal customers. Kotler, Philip, Managementul marketingului, Editura Teora, BucureÅti, 2008. ![]() Philip Kotler, as he explains in his book. by ' the phrase a new approach to marketing is. ![]() Kotler, Philip, Managementul marketingului, Editura Teora, Bucureti, 2008. Readers interested in an overview of marketing strategies and techniques. The purpose of this study is to describe and analyse the strategies of marketing.
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